Monday, 13 December 2010

Viral Video released for Neil Burger's 'Limitless'

NZT - The Clear Pill

The marketing minds supporting Neil Burger’s Limitless have released a viral video advertising NZT – The Clear Pill. The film will star Bradley Cooper as Eddie Morra, a copywriter who discovers a drug that gives him supernatural powers and this ad sells that drug.

This clip shows you in less than 2 minutes the fundamental difference in American TV to anywhere else, and why only in the US could a film like this be made. For those of you have un/fortunately not sat through endless hours of American TV, channel hopping for what feels like an age, hoping to find a channel that doesn’t appear to be continuous adverts about miracle drugs, imagine this trailer on repeat.

You know that spam box in your email account that gets filled up with magic diet pills and penis enhancements drug emails? That’s what an American ad break is like. Because of the regulations, these types of drugs can be advertised regularly on TV but the advertisers also have to say what the side effects are, and although the Clear Pill video may seem funny, it is filled with exactly the kind of things you can expect to hear.

With a brilliant cast line up including Bradley Cooper, Robert De Niro, Anna Friel and Abbie Cornish, Limitless looks to mock these adverts by taking the drugs to the next level and supplying superpowers as side effects, and will hopefully be a brilliant and sharply funny film.

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